IT'S A SIMPLE VISION OF...
QUALITY, AFFORDABILITY & STANDARDS = ATLETITECH

Former Argentine professional footballer Marcos Flores had a vision: to create a football club founded on the key pillars of affordability, inclusivity, fairness, respect, community, and the embrace of technology—the perfect recipe for grassroots participation for all, without limitations based on skill or finances. With the birth of Adelaide Atletico in 2020, one thing quickly became apparent: the need to cut costs in order to sustain a club operating on such a minimal profit margin.

This challenge was gradually addressed through the production of in-house merchandise, made possible by the efforts of fellow Adelaide Atletico player and social media volunteer, Adelaide-born high school design teacher Luke Wimshurst. Together, Luke and Marcos laid the foundations of Atletitech over several years of on-field and off-field experimentation and refinement—between Adelaide Atletico and Marcos' own professional football academy, PTA.
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A new passion was born between Marcos and Luke: a desire to combat the rising cost of teamwear and merchandise for nearby teams and communities, enabling them to tell their own A+ stories—free from overpriced products and with the freedom to express each order’s unique identity.

MARCOS FLORES
THE PRO FOOTBALLER

When it comes to the production of sportswear and apparel, you need to have someone that understands the fabrics for sports as a professional - lucky we have Marcos. 

Born in Reconquista, Argentina, Marcos has achieved some extraordinary feats in a career of professional football (soccer) that has seen him play for many clubs and in many countries. 

2003–2006 Unión de Santa Fe | Primera Division Argentina
2006–2008 Newell's Old Boys | Primera Division Argentina
2007–2008 Unión de Santa Fe | Primera Division Argentina
2009 Curicó Unido | Primera B de Chile
2010–2011 Adelaide United | A-League
2011–2012 Henan Jianye | Chinese Super League
2012–2013 Melbourne Victory | A-League
2013–2014 Central Coast Mariners | A-League
2014–2015 Newcastle Jets | A-League
2015 Jacksonville Armada | North American Soccer League
2016 Curicó Unido | Primera B de Chile
2016 Persib Bandung | Indonesia BRI Liga 1
2017 Bali United | Indonesia BRI Liga 1
2019–2020 Adelaide City | NPL South Australia
2020–Current Adelaide Atletico | SAASL (Amateurs)

Perhaps best known for his career on Australian shores (which saw him claim the Johnny Warren Medal (2010–11), Foreign Player of the Year (2010–11), Adelaide United Player's Player of the Year (2010–11) and A-League Goal of the Year (2012–13), it's safe to say that Marcos informed in what it takes as be a professional on and off the field.

With his breath of knowledge from a 20+ year career in football, Marcos' co-ownership of Atletitech provides an unmatched insight into getting those gameday threads right and how to best showcase a club's identity - perfect for your A+ journey!

LUKE WIMSHURST
The DESIGNER

It’s quite difficult to compare the two at Atletitech when one has a glistening reputation as a world-renowned goal scorer and footballing star, and the other is Marcos Flores—so we won’t.
Local Adelaide lad Luke was a tad late to the footballing (soccer) party, having spent his primary school years on the footy and cricket fields. A love for FIFA in the early years of high school, however, welcomed him to the chaotic and endless love affair that he now has with the round ball. While the above summary can only truly be applied to his Pro Clubs efforts, his passion for the world’s game has seen him become a passionate Adelaide United fan, as well as a Liverpool die-hard, who was fortunate enough to see football in England and Germany during a November 2019 trip.
The embodiment of Luke’s passion and love for the game goes well beyond the pitch, as his hobbies and interests see him as the club photographer and social media volunteer for Adelaide Atletico—capturing the stories on and off the field for the club that he now attempts to play at. Accompanied by success in Year 12 for Visual Design and Graphic Design, his efforts earned him a place in the SACE Art Show for his 2016 Stage 2 project in designing a fictitious AFL team (the Northern Territory Crocodiles) identity for on-field and off-field clothing and merchandise options—showcasing an endless love for the threads and identity of a club. Now, as a high school Design and Technologies teacher with a minor in Graphic Design, his unique skill set across traditional and modern technological landscapes is a valuable addition to the kit production industry, providing alternative design ideas and outcomes.
Being able to design and produce teamwear that can become symbolic and timeless—with memories of goals, players, moments, trophies, and long nights of celebrations—highlights Luke’s drive as a football fan who loves the game as an amateur player and a volunteer. No project is too big or too small. Luke’s passion for authentic and unique collaborative projects that go beyond expectations is a pillar of his craft. As the passionate founder and co-owner of Atletitech, he believes that whether you’re a pro or just a volunteer who loves the game, there is a spot for every fan and player as an A+ Athlete. He cannot wait to play a role in developing the on-field and off-field identity for your club or sporting code!

Together as Atletitech, Marcos and Luke aim to uphold the values of A+ standards, A+ quality, and A+ affordability—so that you too can achieve your own successes on the field without the monetary limitations of costly teamwear and merchandise. Their goal is to give you more for less, allowing your club to grow in other areas without compromising on the quality of what you purchase.
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With community clubs and the motto of "A+ quality, A+ standards and A+ prices" at the heart of what Marcos and Luke are striving to achieve, we can all tell our own stories of success—as A+ Athletes!